All businesses have to deal with people. People are our customers, our employees and our competitors. People respond to many things: people respond to prices, people respond to marketing, people respond to each other. People can behave in many ways. People are mostly rational but often are not. People work hard, or not; they are happy, or not. People compete for market share. In all of this, people affect your business more than anything else, and you absolutely need to understand them.
We help you understand how to tailor any aspect of your business to work with people as they actually are, with all their quirks and foibles.
We use the tools of microeconomics to ensure every aspect of your business, from pricing to production, runs as efficiently as it could.
We analyse your administrative data to identify trends in the behaviour of your customers, the activities of your employees, and the operations of your business.
We design tailor-made surveys and experiments which can plug the gaps where your administrative data is lacking, and test the “What if..” questions relating to an identified business problem.
Whether it’s data collection, analysis, mircroeconomics, behavioural economics or a mix of these, we can build a solution that delivers insight and advice for your particular context
Follow the links below to find out more about our services